Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies. I’ve learned that this is a battle that never ends, and there are different strategies to combat it. Customer churn is the number of customers who decided to leave your product. There are...
As product managers, we often need to stand in the spotlight and give a presentation to our co-workers and managing executives. Creating a good and memorable presentation that gives value and showcase our work to the listening audience is always a challenge. We often overload our presentations with too much information that can cause us to lose the focus of our audience. I recommend everyone (not...
In one of the product management lectures I attended, a famous filmmaker came up to speak about his experiences as a movie director and screenwriter. In his lecture, the filmmaker tried to show us there is a common ground between his work in the film industry and ours, as product managers. One of his most inspiring stories was the example of how a movie like Ted was so successful. If you think...
As a Product Manager, I’ve been given the amazing opportunity to work on products that reach millions of users. One of the best parts of my job is speaking with users. I conduct one-on-one interviews with them, which allows me to ask specific questions about their experiences with the products I’m working on. The interviews provide insights, such as improvements I can make in the future and a...
So, your workplace is having a hackathon. You recruited all the top guns around you and all that’s left is to build the product that will take your team to first place. These are my tips on how to do it. I can only guarantee that you will enjoy the ride if you follow them. 1. Be original and take it to the edge Don’t go to the obvious product most people will do. This is your time to go crazy and...
“Move fast and break things” is one of the famous mottos coined by Mark Zuckerberg, the founder and CEO of Facebook. In my eyes, and I’m guessing that I’m not the only one, this motto is encouraging innovation and fearless creation as long as it’s done fast to keep up with industry growth. A motto reflects the company’s stage at a certain time, and we can see that...